American Theatre Association, 1918
On November 11, 1918, Armistice is declared, and the world is once more at peace. New York flourishes as the richest city in the U.S., but inflation is on the rise, and Broadway finds itself at a crossroads. While inflation and city taxes increase production costs and ticket prices, theatrical unions like Actors’ Equity demand increases in pay. In order to accommodate the changing economy, the Theater District must make corresponding modifications to attract audiences, increase profit, and compete with new forms of entertainment (in particular, the growing film industry). Theater as an art form is shifting, too, becoming bigger and flashier with the rise of the musical, and Broadway creatives are under pressure to deliver an engaging, universally-appealing show. This is complicated by the changing New York landscape and society, as the city becomes increasingly modernized and the population grows.